CEO MESSAGE
President/Chief Executive
Officer
Mervina K.M. Cash-Kaeo
The year 2005 marks the 30th Anniversary of ALU LIKE,
Inc.! ALU LIKE, Inc. began as a little known infant
non-profit organization called N.O.W. (New Opportunities
Working). Tutu Mary Kawena Puku‘i later renamed
the organization ALU LIKE, which means, “striving
together”. Kupuna Wahine Edith Kanaka‘ole,
in recognition of the challenging work to be done
and the tugging, pushing and pulling that would need
to take place to accomplish our goals gave us our
motto, E alu like mai kākou, e nā Ōiwi
o Hawai‘i (Let us work together, natives of
Hawai‘i), to help us meet the tasks ahead.
In our first year of operation, the community confronted
our staff with questions such as: different groups
have surveyed us for many years with no feedback
and no follow up after the initial collection of
information. What makes you so different? Why should
we trust you? We‘ve never heard of you before
this year? Will we even see you again with follow
up
action on our information, or will you disappear
like all the others?

Staff could only verbally assure our people that
we would not disappear and to be patient and trust
that we would follow up on their expressed needs.
ALU LIKE, Inc.‘s staff rose to the challenge
and insured that services and programs provided immediate
tangible results to honor the trust and patience
the community gave us. Immediate and tangible results
are still the measure we apply to all of our efforts
on behalf of individuals and families.
Since then, ALU LIKE, Inc. has grown from a $125,000
statewide organization with one O‘ahu office
and neighbor island staff operating out of their
homes and cars, to a 20 million 20 office organization.
Over the past 30 years, ALU LIKE, Inc. has provided
immediate and tangible results to more than 100,000
individuals across the State of Hawai‘i. We
are different, not like the others, and will not
disappear.
The staff and Board at ALU LIKE, Inc. continue to
work together with our community to remain relevant
and cutting edge in the delivery of immediate and
tangible results. I invite you to join us on our
journey of “E Holomua”, and to work together
to achieve a better tomorrow for our people.
Malama pono,
Mervina
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